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Animal-looking cars could cut road deaths

Road safety campaigners could cut the road death rate by lobbying for cars to be made to look more like animals. New studies show that people’s brains are unconsciously attuned to detecting the movement of animals, rather than inanimate objects such as cars

 

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Potters has used the services of David Brown to prepare a media report, and found his presentation to be extremely well researched and the delivery very professional.

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Potters Asia Pacific

 Drivenmedia helped us distil a very large amount of technical information from a huge research project into clear messages for decision makers and the public. It was a great result.

Robert Mitchell, Chief Operating Officer
Warren Centre, Sydney University